Understanding the lifetime value of a client can be tricky. If you’re not literally counting beans (every coffee you buy for a meeting) you may find yourself overlooking many of the incidental inputs that are involved in the journey from prospect to sale.

We’ve developed this free tool with this journey in mind, specifically for the recruitment industry in the Australian context. We responded to conversations with clients in the recruitment industry and developed this tool with them in mind. Along the way we were able to test in in different sectors and saw how valuable it could be to a wider array of industry settings such as accounting, creative and media talent agencies Real Estate and more.

We hope you find it helpful and encourage contact with any questions you may have.